19 · 7 · 2022

B2B Copywriter

Belgium · Full time · sales-marketing

TenForce is an expert in EHSQ and Operational Risk Management software, based in Belgium and part of Elisa IndustrIQ – a Finnish group committed to making intelligent manufacturing happen.   

Industry leaders and governmental organizations all over the world use our products: INEOS, TOTAL, Friesland Campina, ABInBev, Chevron Philips Chemicals, Proximus, Telenet, Fluvius, the Flemish, and the Walloon Government – just to name a few. We like to try a fresh approach, be quick on our feet, and delight our customers. 

 

We’re looking for a talented B2B copywriter, passionate about connecting content creation to tangible business results through engaging digital marketing campaigns.  

In this role you’ll be responsible for three main areas:  

  • Create top-funnel content that supports our pipeline creation efforts, educates, and drives our prospects to our website: blog posts, whitepapers, copy for landing pages, email campaign social media updates and paid ads, etc.  
  • Create bottom-funnel content to advance our prospects through the sales cycle: product descriptions for the website, product data sheets, customer case studies, whitepapers, reports, guidelines, review sales decks, etc. 
  • Manage content distribution through engaging email campaigns, social media channels, partner websites, LinkedIn (other channels that might be relevant).  

 

Your main activities:  

  • Partner with Sales & Marketing to understand the pipeline creation goals, plan, produce, and publish compelling content to help convert and progress our prospects through the funnel: use cases, blog articles, landing pages, infographics, presentations etc.  
  • Interview customers and colleagues to create and publish relevant case studies. 
  • Write scripts and collaborate with the Presales and Design team to create and publish product videos. 
  • Scan and repurpose field-related (SHEQ, ORM, Industry 4.0, regulatory compliance, …) content: standards, guidelines, procedures, methodologies into thought-leadership articles. 
  • Create email campaigns and segment contact lists to distribute the content to the relevant audiences. Monitor performance according to lead generation goals. 
  • Manage the social media calendar and consistently distribute content through the TenForce channels.  
  • Incorporate learnings from analytics data into the development of content to drive targeted traffic and improve results.  
  • Publish, manage and maintain content using CMS tools like Wordpress and HubSpot.  
  • Define and implement a content management strategy that allows us to create content in a collaborative way, manage versions, publish efficiently, and enable content reuse. 

 

Who are we looking for?  

  • You have 1-3 years of experience in a similar copywriting, content marketing/content production role, digital marketing, ideally for a global website.  
  • You have a portfolio of blogs, posts, messages, online brochures, …  
  • Bachelor’s degree  
  • Fluent in English (writing & speaking).  
  • Marketing-oriented mind, familiarity with Account-Based Marketing would be a plus. 
  • Analytical, data, research oriented.  
  • Able to transform customer input, project management experiences, product management plans, industry expertise, etc. into attractive stories.  
  • Up to date with the evolving best practices for growth-driven content marketing, blogging and social media.  
  • Able to balance speed, quality and effectiveness; and cut corners in a smart way.  
  • (On your way to become an) expert in SHEQ, ORM, Industry 4.0, regulatory compliance, … and technology in these domains. 

Let’s take over the world!  

At TenForce,  we’re looking for 30+ new colleagues to join our fantastic team. You’ll be an essential part of our journey to becoming a global, innovative leader in EHSQ software for manufacturing and high-risk industries.  

In September 2021, TenForce joined forces with Elisa IndustrIQ – a Finnish group of companies committed to making intelligent manufacturing happen. This launched our company on a rapid growth path. To support our customers, we’re going to double our headcount over the next few years, in different roles and across multiple countries.  We’re looking to hire in Sales & Marketing, Operations, Product, Customer Succes, and many others.  

We hope you’ll be the next one to join our team!